Digital Marketing 2017-08-04T13:32:20+00:00

Academy of digital marketing is Best Digital marketing training institute in Kolhapur which provides classroom training which will not only give you Marketing training program covers all the facts of online marketing. The modules in this course provide students with a comprehensive overview of the digital marketing i.e SEO, Social Media, Google PPC, Email Marketing. This program empowers you to call yourself a digital marketing expert. You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to get your dream job.

So don’t wait more and take your first step towards Academy of Digital Marketing.

Module 1: Digital Marketing Basics

  • Introduction to Digital Marketing

  • What is the need of Digital Marketing?

  • What are the trends of Digital Marketing?

  • What is Search Engine?

  • How Search Engine Works?

  • What is Spider?

  • What is SERP (Search Engine Result Page)?

  • What is Keyword?

  • Keyword Basics

  • Keyword Research & Analysis

  • Google Sandbox Effect

  • Google Algorithms & Updates

  • What is Redirection?

  • 301 & 302 Redirection

  • 404 Error Page

  • What is Canonical Link?

Module 2: Website Basics

  • What is Website?

  • Types of Websites: Static & Dynamic

  • What is Domain?

  • Domain Extensions

  • What is Hosting?

  • How to book domain & purchase website hosting?

  • Introduction to WordPress

  • How to make website using WordPress?

  • How to use WordPress Plugins?

Module 3: Search Engine Optimization – On Page SEO (SEO)

  • What is Search Engine Optimization (SEO)?

  • Types of SEO

  • What is On Page Optimization?

  • What is Meta tag Optimization?

  • Title Tag Optimization

  • Description Tag Optimization

  • Image Optimization

  • What is Keyword Density?

  • What is Keyword Proximity & Prominence?

  • HTML Tags Optimization

  • Content Optimization

  • What is Robots.txt?

  • How to create & use Robots.txt?

  • What is Sitemap?

  • XML Sitemap Installation

Module 4: Search Engine Optimization – Off Page SEO (SEO)

  • What is Off Page Optimization?

  • What is Off Page Optimization?

  • What is the importance of Off page SEO?

  • What is Backlink?

  • How to create a backlink?

  • What is Do-follow Link?

  • What is No-Follow Link?

  • What is Page Rank?

  • Different Activities of generating backlinks

  • Article Submission

  • Search Engine Submission

  • Blog Creation & posting

  • Social Book Marking

  • Press Release Submission

  • Directory Submission

  • Forum & Classifieds Posting

Module 5: Google Analytics

  • What is Google Analytics Tool?

  • Why Google Analytics?

  • How Google Analytics Works?

  • How to set up Google Analytics Account?

  • How to install Google Analytics Tracking Code?

  • How to set up Views with Filters?

  • Google Analytics Layout

  • Real Time Tracking

  • Audience Reports

  • Acquisition Reports

  • Behavior Reports

  • Conversion Tracking

  • Use of Goals & Funnels

  • Custom Reporting in Google analytics

Module 6: Google Adwords (Google PPC)

  • What is Google Adwords?

  • Adwords Account Setup

  • How to create Google Adwords Account?

  • How to creating First Ad-word Campaign?

  • Different Network in Google Adwords

  • What is Search Ads in Google Adwords?

  • How to create Search Ads in Google Adwords?

  • What is Display Ads in Google Adwords?

  • How to create Display Ads in Google Adwords?

  • Bids & Budgeting

  • Ad Groups & Keywords

  • Quality Score & its Importance

  • Use of CPC, CPM & CPA

  • Remarketing

  • How to make payments in Google Adwords?

Social Media Marketing (SMO)

  • What is Social Media?

  • Use of Social Media to generate the business

  • Different Social Media Platforms

Facebook

  • Overview of Facebook

  • Creating Facebook Pages

  • Page Settings

  • Facebook Posts & Events

  • Facebook Ad Structure

  • Setting up Facebook ad account

  • Ad Targetting, Bidding & Budgeting

  • Remarketing

  • Insights & Reporting

Youtube

  • Overview of Youtube

  • Creating Youtube Channel

  • You tube Views & Subscriptions

  • Uploading Videos

  • Youtube Analytics & Insights

  • Video Manager

Linkedin

  • Overview of Linkedin

  • Creating Linkedin Account

  • Creating Linkedin Company Page

  • Linkedin Connections

  • Running Paid Campaign

  • Linkedin Ad Formats

  • Ad Targetting, Bidding & Budgeting

  • Linkedin Insights & Reports

Twitter

  • Introduction to twitter

  • Twitter Account

  • Hash Tag

  • Tweets & Re-tweets

  • Different Twitter Tools